8. Privacy Policy
8.1 Scope
This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit
or interact with our Website or participate in any of our Programs, including our post-project survey,
feedback, and review-request campaigns.
This policy applies to information we collect through the Website, through our Programs (including
SMS/MMS, email, and calls), and through related online interactions. It does not apply to
information collected offline (for example, by phone or in person) unless we specifically state
otherwise.
The Website and Programs are intended for users located in the United States. If you access the
Website or participate in any Program from outside the United States, your information may be
transferred to, processed, and stored in the United States.
By accessing or using the Website or participating in any Program, you agree to this Privacy Policy.
8.2 Information We Collect
We collect information in three primary ways: (a) information you provide to us, (b) information
collected automatically when you browse the Website, and (c) information collected through
cookies and similar technologies used for analytics, advertising, and performance measurement.
8.2.1 Information You Provide Voluntarily
When you submit information through the Website or otherwise interact with us—such as by
requesting service, requesting an estimate, scheduling an appointment, starting a chat, contacting
us, or participating in a Program—we may collect information you choose to provide, including:
● Identifiers and contact information (such as name, email address, phone number, and
mailing/service address).
● Service request and project details (such as service type, project dates, preferred
appointment windows, photos or attachments you upload, and notes you provide).
● Communications content (such as messages submitted through forms, chat, SMS/MMS,
email, or other channels you use to contact us).
● Survey responses and feedback, including NPS scores, ratings, qualitative comments about
completed work or your experience, and any other information you choose to share in a
survey or review request.
● Any other information you choose to submit.
You are not required to provide personal information to browse the Website. However, if you
choose not to provide certain information, we may be unable to respond to your request, administer
certain Programs, or provide certain services.
8.2.2 Information Collected Automatically
When you visit the Website, we (and our service providers) may automatically collect certain
information about your device and your interaction with the Website, such as:
● IP address and general location information (such as city/state inferred from IP address).
● Device and browser information (such as browser type, operating system, device type, and
language settings).
● Usage and event data (such as pages visited, links clicked, scroll activity, time spent on
pages, and referring/exit pages).
● Approximate timestamps, session identifiers, and diagnostic data used for performance,
analytics, and security monitoring.
This information helps us operate the Website, measure performance, understand visitor
engagement, detect and prevent fraud, and maintain security.
8.2.3 Cookies, Pixels, SDKs, and Similar Technologies
We use cookies and similar technologies (such as pixels, tags, local storage, and SDKs) to help the
Website function, to understand how the Website is used, and to support advertising and
measurement activities. These technologies may collect information such as your IP address,
device/browser characteristics, and your interactions with the Website.
Examples include:
● Analytics tools (for example, Google Analytics) to understand Website traffic and usage.
● Advertising and conversion measurement tools (for example, Google Ads and Meta Pixel) to
help measure the effectiveness of marketing campaigns and deliver ads.
● Call tracking tools (for example, dynamic phone numbers) to attribute calls and leads to
marketing sources and improve service.
● Chat and messaging tools to support customer communications and improve
responsiveness.
Some of these technologies may be operated by third parties and may collect information across
different websites or online services over time, subject to those parties’ privacy practices.
You can control certain cookies through your browser settings and, where available, through any
cookie preference controls presented on the Website. See Section 8.5 for more information.
8.3 How We Use Your Information
We use the information we collect for legitimate business purposes consistent with operating our
business, maintaining an effective Website, and running our Programs. Depending on how you
interact with us, we may use information to:
● Provide and manage services, including responding to inquiries, providing estimates,
scheduling appointments, and coordinating project or service delivery.
● Communicate with you, including confirmations, reminders, follow-up communications, and
customer support.
● Administer post-project survey, NPS, and feedback Programs, including sending you survey
invitations, collecting and analyzing satisfaction scores and qualitative feedback, and
following up on issues or questions you raise.
● Request that you leave reviews on public platforms, at your discretion, and track whether
review requests are sent or completed.
● Operate, maintain, and improve the Website and Programs, including troubleshooting,
testing, analytics, measuring performance, and improving user experience.
● Conduct marketing and advertising activities with your consent, including measuring
campaign performance and attributing calls and leads.
● Protect against fraud, misuse, and security incidents; enforce our policies; and maintain the
safety and integrity of our systems.
● Comply with applicable legal requirements and respond to lawful requests.
We do not sell personal information. We do not use information collected through the Website or
Programs to make decisions that produce legal or similarly significant effects solely by automated
means (for example, automated denial of services).
8.4 Communications and Text Messaging Privacy
If you provide your phone number or email address, you may receive communications from us as
described in Sections 1–6 and 8.3.
8.4.1 SMS / MMS Text Messages
If you opt in to receive text messages, we may send SMS/MMS messages related to:
● Your current or past projects or services.
● Satisfaction surveys and NPS requests.
● Qualitative feedback requests about work performed.
● Invitations to leave public reviews.
● Service-related messages and, where permitted, limited promotional messages related to
our services.
● Message frequency may vary.
● Message and data rates may apply.
● You can opt out at any time by replying STOP.
● For help, reply HELP or contact us using the information in Section 6.
No mobile information will be shared with third parties or affiliates for marketing or promotional
purposes. We do not sell, rent, or share your mobile phone number, text-message consent
information, or opt-out status with third parties or affiliates for their own marketing or promotional
purposes. We may share this information only with service providers that help us deliver text
messages (such as messaging platforms, phone companies, and other vendors assisting with SMS
delivery) or as required by law.
8.5 Cookies, Interest-Based Advertising, and Your Choices
8.5.1 Managing Cookies
You can control cookies through your browser settings, including refusing some or all cookies or
receiving an alert when cookies are being sent. If you disable cookies, certain features of the
Website may not function properly.
If the Website presents a cookie banner or preference center, you can use it to manage certain
categories of cookies where available.
8.5.2 Analytics and Advertising Tools
We may use third-party analytics and advertising tools (such as Google Analytics, Google Ads, and
Meta Pixel). These providers may set cookies or similar technologies and collect information about
your interactions with the Website to provide measurement, analytics, and advertising services.
Information collected through these tools may be combined with other information collected
through the Website for the purposes described in this policy.
8.5.3 Global Privacy Control (GPC)
Some browsers or extensions support the Global Privacy Control (“GPC”) signal. Where required by
applicable law, we will process GPC signals as a request to opt out of certain processing (such as
certain types of “sharing” for targeted advertising under state law). Honoring GPC may be limited by
technical constraints and may not apply to all uses of cookies (for example, cookies necessary to
operate the Website).
8.5.4 Do Not Track
Some browsers include a “Do Not Track” (DNT) setting. Because there is no common industry
standard for interpreting DNT signals, the Website may not respond to all DNT signals. You can use
the other controls described in this section to manage cookies and tracking.
8.6 Sharing and Disclosure of Information
We may disclose information collected through the Website and Programs in limited circumstances
as described below. We do not sell personal information.
8.6.1 Service Providers
We may share information with vendors and service providers that help us operate the Website, run
our business, or deliver the Programs, such as website hosting providers, analytics providers,
advertising and measurement vendors, call tracking providers, survey and review-request platforms,
messaging platforms, and customer communication tools. These providers are permitted to use
information only to perform services on our behalf and are subject to contractual confidentiality and
security obligations. We do not authorize service providers to use personal information for their own
independent marketing purposes.
No mobile information will be shared with third parties or affiliates for marketing or promotional
purposes. Your mobile information will not be sold or shared with third parties or affiliates for
promotional or marketing purposes. All categories of sharing described in this Section exclude
mobile contact information and text messaging originator opt-in data and consent; this information
will not be shared with any third parties, except service providers that assist us in delivering our text
messages or as required by law.
8.6.2 Legal and Safety
We may disclose information if we believe it is necessary to: (a) comply with applicable law,
regulation, legal process, or governmental request; (b) enforce our agreements or policies; (c)
protect the rights, property, or safety of the Company, our customers, or others; or (d) detect,
prevent, or address fraud or security issues.
8.6.3 Business Transfers
If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of all or a
portion of our business or assets, information may be transferred as part of that transaction, subject
to applicable law and appropriate confidentiality protections.
8.7 Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect
information collected through the Website and Programs from unauthorized access, use, disclosure,
alteration, or destruction. No method of transmission over the Internet or method of electronic
storage is completely secure, so we cannot guarantee absolute security.
Email, text messages, and chat communications may not be encrypted end-to-end and may not be
secure. Please do not send sensitive information through these channels.
If you believe your interaction with us is no longer secure, please contact us immediately using the
information in Section 6.
8.8 Links to Other Websites
The Website may contain links to third-party websites or services. We do not control, and are not
responsible for, the content, privacy practices, or security of third-party websites. We encourage you
to review the privacy policies of any website you visit.
8.9 Children’s Privacy
The Website and Programs are not directed to children under 18, and we do not knowingly collect
personal information from children. If you believe a child has provided personal information through
the Website or a Program, please contact us so we can take appropriate steps to delete it.
8.10 Data Retention
We retain personal information collected through the Website and Programs for as long as
reasonably necessary to fulfill the purposes described in this policy, including to provide services,
administer Programs (including surveys and review requests), maintain business records, resolve
disputes, enforce agreements, and comply with legal obligations. When information is no longer
needed, we will take reasonable steps to delete, deidentify, or securely dispose of it in accordance
with our retention practices and applicable law.
8.11 Changes to These Terms and This Policy
We may update these Terms & Conditions and this Privacy Policy from time to time. When we do,
we will revise the “Last Updated” date at the top of this document. Your continued use of the
Website or participation in any Program after changes are posted means you accept the updated
Terms.
8.12 Privacy Rights and Choices (U.S. Residents)
Depending on where you live, you may have certain rights regarding personal information, which
may include the right to:
● Confirm whether we collect or process personal information about you and request access
to it.
● Request correction of inaccurate personal information.
● Request deletion of personal information, subject to certain legal exceptions.
● Request a copy of personal information in a portable format.
● Opt out of certain uses of personal information, including certain forms of targeted
advertising conducted through cookies and similar technologies.
● Appeal a decision regarding your privacy rights request, where required by applicable law.
The availability and scope of these rights may vary by jurisdiction.
How to Exercise Your Rights
To submit a privacy request, contact us using the information in Section 6. We may need to verify
your identity before completing your request. Where permitted by law, you may designate unauthorized agent to submit a request on your behalf. If your request is denied, you may have the
right to appeal our decision by contacting us and stating that you are submitting an appeal.
Cookie and Advertising Choices
You can control cookies and similar technologies by:
● Adjusting your browser settings to block or delete cookies.
● Using any cookie preference tools or banners that may be available on the Website.
● Using certain browser signals (such as Global Privacy Control) that communicate your
preference to opt out of certain cookie-based uses, where required by applicable law.
Please note that blocking cookies may affect the functionality of the Website, and some cookies are
necessary for the Website to operate.
No Sale of Personal Information
We do not sell personal information for money. However, we may allow certain third-party partners
to collect information through cookies and similar technologies for analytics, advertising, and
measurement. You can opt out of certain
